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Our largest data expansion yet
 

Bringing more data together through better technology.

DIFA™ Digital Measurement | Programmatic Solutions | Targeted TV

  • Crossix DIFA HCP™ Named one of PM360's Innovations of 2017

    An expansion of the marketing-leading DIFA digital measurement platform, DIFA HCP is specifically designed to validate that pharma brand campaigns are reaching target HCPs and driving Rx impact.

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  • Crossix Launches Programmatic HCP to Enable Marketers to Reach HCPs with Greater Precision and Scale

    Crossix, in partnership with Acxiom, has expanded its market-leading programmatic solution.

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  • Crossix Launches Audience Fusion™ to Unlock Full Power of Health Programmatic Offering

    The next evolution of our best-in-class programmatic audience offering to reach target audiences.

    Read the Full Press Release

Technology That Empowers Healthcare Companies and Companies That Care About Health

Fueled by our Distributed Data Network (DDN) technology and the industry's most comprehensive set of health and non-health data, which encompasses more than 250 million U.S. consumers, Crossix analytics inform strategic decisions, maximize business results, and drive improved patient outcomes.

Crossix connects Rx, OTC, CPG, clinical, medical claims, hospital, consumer and media data with best-in-class privacy safeguards far exceeding HIPAA requirements. Through an unrivaled commitment to innovation and our first-of-their-kind partnerships, Crossix offers an expansive suite of consumer and HCP audience and media optimization solutions across programmatic advertising, mobile marketing, targeted TV, and beyond.

Industry-Leading Solutions

  • DIFA™ Digital Measurement

    The #1 platform that links digital campaign exposure to health behavior, patient journey and sales metrics

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  • Programmatic Solutions

    Reach likely-to-treat consumers or qualified physicians & specialists with greater precision and efficiency

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  • Targeted TV

    Ensure that your ads reach likely-to-treat viewers via addressable and zone-level TV media

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Thinking that moves an entire industry

At Crossix, we’re proud to have earned the respect of top healthcare companies. As pioneers of the first privacy-safe, consumer-focused analytics solutions, healthcare leaders trust us to solve big marketing challenges.

  • Crossix is the preferred data analytics solution methodology of some of the world’s leading healthcare companies

     
     
     
     
     

    Preferred analytics partner of some of the world's leading healthcare companies.

  • Crossix has done more than 10,000 analyses conducted for more than 150 health brands

     
     

    25,000+ analyses conducted for
    more than 200 health
    brands.

  • Crossix is the first company to match consumer data to actual <a data-cke-saved-href=

     

    First company to match consumer data to actual health data behind privacy-safe firewalls

Learn more about our company

 NEWS, INSIGHTS AND MORE

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