Next Generation Rx-driven Consumer Marketing Analytics

Pharmaceutical Marketers & Agencies

Crossix patient/consumer analytics can benefit every brand and apply across brands, answering key questions, allowing real-time optimization of marketing budgets and calculation of ROI for each campaign, based on actual Rx information.

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Publisher and Media Measurement Partners

Crossix innovative relationships with publishers and other media measurement partners add access to multiple audience viewer, panel, subscriber, engagement and registration data to its independent measurement capabilities.

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Crossix Solutions delivers next generation – uniquely-effective, actionable, timely – Rx-based analytics to help pharmaceutical marketing teams, online and offline publishers and healthcare communications companies measure and optimize the impact of their patient adherence and consumer marketing programs, providing cutting edge cross channel measurement, at the campaign or tactic level.

As a leader in Rx-based consumer marketing analytics, Crossix brings deep experience to its clients, having worked with many of the largest pharmaceutical companies and brands, media agencies, publishers and other media and healthcare companies, covering a broad range of conditions and indications.

The patented, privacy-safe Crossix ScoreBoard™ reports utilize powerful consumer analytics to provide a new level of insight into pharmaceutical patient and consumer communications. Crossix offers a set of standard ScoreBoard reports, additional custom analyses and consulting services.

Better measurability helps to improve patient and consumer communications and overall healthcare beyond mass media promotions toward programs that support patient adherence for appropriate medications and provide additional patient education about relevant conditions and appropriate therapy options.

The Crossix SafeMine™ technology complies with the letter and spirit of HIPAA and other privacy regulations.

Crossix, founded in 2004 by a team combining pharmaceutical marketing experience with technology and analytics expertise, is located in New York City.

Learn more about our Unique Advantages, or if you are interested in more information, contact us.