Crossix Solutions Joins Programmatic Health Council
Crossix joins the Programmatic Health Council to help drive efforts to advance programmatic advertising for healthcare brands.
NEW YORK, NY – November 7, 2017 – Crossix has joined the Programmatic Health Council, a healthcare marketing advocacy organization comprised of more than 20 organizations from across the programmatic and healthcare ecosystems. Crossix will play a key role in facilitating programmatic adoption among healthcare marketers by infusing our proven expertise in thought leadership, research, and events.
"We are thrilled to have the opportunity to be a driving force in shaping the PHC's vision of educating healthcare marketers," said Dan Stein, SVP, Product Strategy, at Crossix. "We hope our collaboration will enable clients to better understand the programmatic market and technology and incorporate new tactics within their marketing plans."
Visit the PHC website for more information.
About Crossix Solutions
Crossix empowers healthcare companies and companies that care about health to plan, measure and optimize their marketing and communication initiatives. Fueled by its Distributed Data Network (DDN) technology and the industry’s most comprehensive set of health and non-health data, which encompasses more than 250 million U.S. consumers, Crossix analytics inform strategic decisions, maximize business results, and drive improved patient outcomes. Crossix connects Rx, OTC, CPG, clinical, medical claims, hospital, consumer and media data with best-in-class privacy safeguards far exceeding HIPAA requirements. Through an unrivaled commitment to innovation and its first-of-their-kind partnerships, Crossix offers an expansive suite of audience and media optimization solutions across programmatic advertising, addressable TV, mobile marketing, search, Point of Care, and beyond. Founded in 2004, Crossix is headquartered in New York City. For more information, visit www.crossix.com.
About the Programmatic Health Council
The Programmatic Health Council (PHC) is an advocacy group comprised of programmatic and healthcare advertising experts committed to leading efforts to advance programmatic advertising among health brands, agencies and publishers. The PHC educates healthcare marketers about programmatic advertising, creates materials to facilitate the use of programmatic advertising among the healthcare marketing community and connects constituents along the healthcare marketing spectrum to create a forum for the exchange of ideas to advance healthcare marketing.