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Digital Connect™ - buy digital media programmatically Programmatic Audience Targeting

DIGITAL CONNECTTM FOR CPG/OTC

Reach the right health audience more efficiently than ever before


Does your brand fully understand how health conditions influence consumers and the brands they choose?  From pregnancy and lactose intolerance to diabetes and allergies, Crossix offers more than 150 health condition models to ensure that you reach the right audience, at scale, with your CPG or OTC message across display, video and mobile.



Sample Use Cases:


CPG: A heart-healthy breakfast cereal uses the heart disease condition model to serve specific ad creative to users more likely to be persuaded by heart-healthy messaging.

OTC: An OTC ibuprofen treatment uses the back pain and arthritis condition models to target consumers with a high likelihood to purchase pain medication.
 


Features:

  • Over 150 category-specific models help reach people likely to treat within condition categories
  • Custom models for your brand's specific or nuanced audience needs
  • Distributed Data Network (DDN) technology that fully connects Rx, OTC and clinical data, as well as 2,000+ consumer variables
  • 60+ integrated DSPs, DMPs and publishers for more efficient targeting and media versatility
  • Targeting beyond digital, including TV, print, CRM and other media
 


Proven Success:


Crossix Digital Connect has already been used by 200+ unique brands, including 23 of the top 25 pharmaceutical companies.
Contact us today to discover how we can help your brand identify and efficiently target your most valuable consumers
 


Our Digital Connect Partners: