Programmatic Audience Targeting
Reach the right health audience more efficiently than ever before
Does your brand fully understand how health conditions influence consumers and the brands they choose? From pregnancy and lactose intolerance to diabetes and allergies, Crossix offers more than 150 health condition segments to ensure that you reach the right audience, at scale, with your CPG or OTC message across display, video and mobile.
CPG: A heart-healthy breakfast cereal uses the heart disease condition model to serve specific ad creative to users more likely to be persuaded by heart-healthy messaging.
Sample Use Cases:
An OTC fever-reducer uses the flu treatment audience segment to target those most likely to treat the flu with OTC medications.
An OTC ibuprofen treatment uses the back pain and arthritis condition models to target consumers with a high likelihood to purchase pain medication.
- Over 150 category-specific segments help reach people likely to treat within condition categories
- Custom segments for your brand's specific or nuanced audience needs
- Distributed Data Network (DDN) technology that fully connects Rx, OTC and clinical data, as well as 2,000+ consumer variables
- 60+ integrated DSPs, DMPs and publishers for more efficient targeting and media versatility
- Targeting beyond digital, including TV, print, CRM and other media
Crossix Programmatic™ has already been used by 200+ unique brands, including 23 of the top 25 pharmaceutical companies. Contact us today to discover how we can help your brand identify and efficiently target your most valuable consumer