Crossix Solutions Inc.

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The Crossix Approach

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- Crossix ScoreBoard™ Reports
- Crossix RxMarketMetrics™
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Methodology, Data and Privacy
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Crossix Solutions Inc.
1001 Ave. of the Americas, Suite 1701
New York, NY 10018
T: 212 994 9355
F: 212 504 9554

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Pharmaceutical Marketers & Agencies

Crossix patient/consumer health analytics can benefit every brand and apply across brands, answering key questions, allowing real-time optimization of marketing impact and ROI across campaigns, based on actual Rx information.

Publishers, Media and Program Vendors

Crossix relationships with publishers, media and program vendors add audience viewer, panel, subscriber, engagement and registration data to its independent measurement solutions -- driving value creation for buyers and sellers of marketing.

Principled Respect for Privacy

Because Crossix designed its entire methodology and technology from the ground up as a best-in-class Rx-based analytics offering for DTC/P (matchback of groups of individuals/households), it not only achieves uniquely superior results for its clients, it does so with a best-in-class respect for privacy vs. traditional patient level analytics companies (PLA). Crossix distributed, automated process fundamentally eliminates privacy concerns inherent in legacy methodologies, including security breaches of large, centralized databases and downstream re-identification risks. Crossix as an organization needs no access to HIPAA-protected, individually-identifying health information (PHI), in order to profile large groups of individuals.

© 2012 Crossix Solutions Inc. All Rights Reserved

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