Crossix empowers publishers’ sales teams with key insights
The media industry has been shifting towards performance-based marketing analysis. As a specialist in this area, many publishers and agencies are looking to Crossix to measure their campaigns’ success, including supporting media buy contracts with Rx guarantees clauses. Crossix can also provide insights on publisher’s audience to help sales teams to better price their inventory and opted-in user bases, and to better support attractive pay-for-performance type campaign structures.
Evaluate and optimize campaigns throughout their entire life cycle
Crossix measures campaign success based upon several factors. First, we examine how well the campaign reaches the target audience and next, how much it impacts sales through actual script lift. Our team connects audiences exposed to campaigns by leveraging publishers’ registration and subscription data. For digital campaigns, opted-in panel information allows for more robust analyses. These insights inform our recommendations for publisher targeting and performance optimization, early in the campaigns.
Maximize targeting using privacy-safe approaches
Matching Rx data, demographic and possibly consumer purchasing behavior to user segments, created through opted-in user bases, or panel members, our team creates privacy-safe look-a-like models. The publisher can then leverage these models to reach high-value prospects, adding tremendous value, especially when scaling pay-per-performance campaigns.
Crossix has been the analytics partner-of-choice for the majority of publishers and media companies in the healthcare space. We offer pricing and support structures specifically designed to better service publishers.
If you’re not a Crossix media partner yet, contact us.