Measuring & Optimizing
Crossix has extensive, first-of-their kind relationships with the leading data collection companies in the industry. That means our team is well positioned to measure Rx conversion and on-going usage in virtually any channel.
Why wait? Start optimizing.
Partner with Crossix and you won’t have to wait until your marketing campaign has ended to find out how it performed.
Our methodology is designed to encourage on-going campaign optimization insights and identify opportunities to update accordingly. Clients who optimize early and often can even increase the profitability of campaigns that are already performing well.
Crossix makes the connection to Rx impact.
Early on in campaign lifecycle, we look at the profiles of audiences who have engaged with or have been exposed to the marketing communications. Determining whether or not the campaign is reaching the right target is an essential predictor of its overall performance. Next we measure incremental conversion and adherence based on actual Rx data and, when possible, aggregate the results on virtually any level.
By providing optimization recommendations over time, we help marketers lower acquisition costs, while scaling marketing programs. The below chart is based on a specific campaign, but is representative of almost every initiative where the marketers are focused on continuous improvement.
Find out more about why our experienced team is qualified to assist you with all your Rx marketing data measurement and optimization needs here.