Planning & Preparing
Our range of services and specialty offerings add value to virtually every aspect of the marketing campaign planning process. Our clients depend on us to quickly collect and measure data, develop competitive target insights, and evaluate channel norms.
Knowing your audience
Crossix partners with some of the leading data providers in the industry — including Acxiom — to better understand audience profiles beyond Rx treatments. Insights such as media consumption, shopping, hobbies, and market personas allow us to develop a Consumer Health Portrait, which helps our customers plan media, create campaign messaging, develop segmentation and “score” internal databases.
Knowing search behavior
Crossix uses several approaches to gain insights about target audiences. The most common is to connect search behavior to Rx data, which helps our customers gauge category volume searches, forecast search spending and attract new patients. This information enables our team to assist media planners so they get the most out of their digital marketing budgets. Plus, with a clearer grasp on which search terms the target is using, our team can effectively guide content strategies and messaging.
Knowing what to expect
It’s challenging for marketers to predict which campaigns will be the most impactful. The Crossix team helps remove the guesswork from digital and offline channel and media planning. Having analyzed over 10,000 marketing initiatives for more than 100 brands, our experienced team is well prepared for managing the varied expectations of marketers and senior management at agencies, publishers and healthcare companies.
Knowing the market
Whether your product is pre-launch, in-market, or approaching Loss of Exclusivity (LOE), it’s important to understand market dynamics. Looking at overall market trends, and out-of-category brand analogs, including profiles of brand loyalists and abandoners, and co-pay card strategies, our team is able to offer marketers the background and insights they need to support campaign planning and preparation through all product life cycle stages.
Just ask us
Submit your challenge to the Crossix team today.We designed our suite of offerings with efficiency and flexibility in mind. That said, as an industry innovator, our team also rises to the challenge of inventing new solutions. Therefore, whether you’re already satisfied with the results of your current marketing campaigns, or are aiming for improvement, our team can help.
Next: Measuring & Optimizing