Crossix offers pharmaceutical consumer marketing teams a suite of available standard ScoreBoard and other reports, including for:

• Lead Acquisition Programs
• Conversion Programs
• Retention Programs

Drawing on the breadth of its experience across the spectrum of therapeutic categories, Crossix has designed the ScoreBoard reports to allow consistent measurement of key metrics for any brand with DTC/DTP campaigns, all based on authenticated Rx data.  Crossix has lowered the barrier to cost effective, objective measurement – even for smaller brands.
Each ScoreBoard report offers actionable insights designed to provide client users access to regularly updated metrics in order to understand the effectiveness of the range of available sources, programs and campaigns and to optimize the portfolio of DTC/DTP spending.  The reports deliver value to clients at each stage of the marketing process – from planning to post-execution evaluation – and allow the introduction of a continuous “test-learn loop” into the pharmaceutical consumer and patient marketing practice.

Custom Analyses
Crossix offers analytics reports and other services beyond the suite of available ScoreBoard reports, working with its clients to design measurement capabilities tailored specifically to individual client needs.

Consulting Services
Crossix offers consulting services, working with its clients to identify, define and solve strategic and tactical marketing concerns, with a focus on effective utilization of objective measurement capabilities.