Data-driven Consumer Profiles
The most complete picture of your target audience.
For your campaigns to be effective, you need to understand the profile of your target audience. Our Patient Profile solution leverages past Rx and OTC usage information combined with consumer data to create deep profiles of your target audience. You can use these insights to improve audience segmentation and inform marketing planning & strategy – from messaging and creative executions to communication cadence, media selection and more.
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- Provides actionable profiles of your target audiences based on the modeled relationships between health behaviors and consumer attributes
- Utilize audience insights and segmentation to inform media campaign planning and strategy
- Offers invaluable guidance for media creative, messaging, cadence, placement, etc.