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Data Analytics Solutions
 

HELPING THE INDUSTRY RAISE THE BAR

Breakthrough solutions for a broad range of healthcare businesses

Driving success across
the entire healthcare ecosystem

Pharmaceutical companies, agencies, publishers, data companies, and more. Our clients cut across many disciplines, but they all have one thing in common — a desire to improve their businesses. Crossix helps them do so through the use of innovative analytics. We work closely with our clients to provide groundbreaking, HIPAA-compliant solutions that turn even the toughest business challenges into success stories.

 

PHARMACEUTICAL COMPANIES

We understand the pressure to improve performance and drive ROI.

Now more than ever, pharmaceutical brand and enterprise teams are expected to maximize campaign performance and demonstrate marketing ROI. So we’ve developed solutions that are revolutionizing audience activation and multichannel campaign measurement—helping clients meet demands while protecting patient privacy.

Pharma marketing
  • National TV Planning, Measurement & Optimization

    AdVantics™ Rx helps you monitor and optimize your national TV audience reach, at the network, program, and daypart level 

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  • Digital Measurement

    Digital Impact™ connects digital campaign exposure to consumer health behaviors

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  • Website Analytics

    DIFA Site™ enhances traditional site measurement by analyzing visitors' health actions

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Agencies

Delivering indispensable value to clients is your top priority.

We understand this. In today’s competitive environment, developing and nurturing valuable healthcare client relationships means delivering more — more efficiency, more ROI, more results. Our solutions empower you to demonstrate that you’re reaching the right audiences, optimizing performance and driving incremental sales. In other words, we’ve developed solutions with your distinct needs in mind to give you more control with streaming data that instills confidence among your key clients.

Pharma sales and marketing
  • Digital Media Optimization for Agencies

    DIFA™ links digital campaign exposure to patient journey and script metrics, including incremental Rx sales using control groups

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  • Programmatic Audience Targeting

    Digital Connect™ enables you to go beyond demo & geo data to reach likely-to-treat consumers online

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  • Search Analytics

    DIFA Search™ connects search activity to actual health data so that you can better understand the true impact and identify opportunities for greater efficiency

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OTC/CPG MANUFACTURERS

Understand your OTC patients from an Rx and medical point of view.

Our ability to integrate Rx, medical and OTC/CPG purchase data helps you understand your audience in ways you never could before. Our solutions provide insight into which of your customers were previously taking Rx medications and what the effect of POC, Digital and TV campaigns is on driving incremental sales. We connect the dots so that you can finally understand your customers and how they act from an Rx, medical and OTC/CPG standpoint. We’ve created solutions that empower you to accurately target consumers, measure campaign performance and understand incremental sales lift. And that gives your OTC or CPG brand a powerful advantage.

marketing for pharmaceutical companies
  • National TV Planning, Measurement & Optimization

    AdVantics™ Rx helps monitor and optimize your national TV audience reach at the network, program, and daypart level

    Learn more
  • Programmatic Audience Targeting

    Digital Connect™ enables you to go beyond demo & geo data to reach likely-to-treat consumers online

    Learn more
  • POC Measurement

    POC Impact™ links Point of Care efforts to key healthcare behavior, including diagnoses, Rxs written and filled, and adherence

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Media Companies

Proving that your ad inventory delivers results is critical.

Whether you’re an online or print publisher, ad network, cable/satellite TV provider or Point of Care marketing vendor, you need to demonstrate that you can reach advertising clients' target audiences and impact sales. Our solutions help you stay competitive by leveraging deep data and analytics that resonate with advertisers.

Healthcare predictive analytics
  • Digital Measurement

    Digital Impact™ connects digital campaign exposure to consumer health behavior impact

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  • Addressable TV Targeting

    TV Connect™ enables advertisers to target likely-to-treat viewers via addressable and zone-level TV media

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  • Integrated Data & Analytics Platform

    The Crossix Now™ platform empowers you to tap into enterprise-wide solutions for big business needs

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HEALTHCARE COMPANIES

Access to deep consumer data and insights that yield results.

We know pharmacies, health plans, providers and distribution companies need easy, on-demand access to comprehensive data about their patients and customers. And with our audience and campaign information available across your enterprise, you can create more effective segmentation-driven experiences and communications, while driving improved health outcomes and business results.

Marketing prescription drugs
  • Integrated Data & Analytics Platform

    The Crossix Now™ platform empowers you to tap into enterprise-wide solutions for big business needs

    Learn more
  • Custom Analysis Solutions

    Our client services team are experts at applying Crossix data, analytics and technology to support your unique business needs

    Learn more
View our solutions now
 

DATA COMPANIES

Connecting our data to yours

We strongly believe that analytics becomes more valuable when you combine assets, making connections across different categories of data. By combining our data with yours, you can identify new revenue streams and deliver incremental value to your clients. From risk assessment to database scoring to connecting front-of-the-store (OTC) to back-of-the-store (Rx) sales, we can empower you to utilize your data fully.

Data Analytics solutions
  • Integrated Data & Analytics Platform

    The Crossix Now™ platform empowers you to tap into enterprise-wide solutions for big business needs

    Learn more
  • Custom Analysis Solutions

    Our client services team are experts at applying Crossix data, analytics and technology to answer your unique business needs

    Contact Us
View our solutions now