DIFA™ Digital Measurement
The Crossix Difference
People & Culture
Commitment to Privacy
Data Usage Policy
Crossix DIFA HCP is specifically designed to validate that digital campaigns are reaching the right healthcare professionals.
Get a comprehensive view of HCPs reached, as well as the profiles and actions taken by their patients, with the industry's first independent approach to HCP digital measurement and optimization.
Benefits for Marketers:
Get a comprehensive understanding of HCP campaign performance without relying on receiving data from publishers or media companies
Goes beyond traditional, partner-dependent, list-based measurement, which provides a limited view of campaign performance
Provides a unified view of HCPs reached – by Specialty, List Match, and Decile – along with the health profiles of the patients they treat
Visibility across HCP and consumer campaigns enables greater understanding of the overall performance of a campaign
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