Distributed data network technology is the future

More connections. Better accuracy. Unparalleled velocity.

DDN Technology allows us to connect more data, in unique ways and from more data sources, to drive transformative insights. What does this mean for our clients? More meaningful knowledge to drive better business decisions.

More than 200 brands use our platform to plan, measure and optimize their marketing campaigns.

What will YOU be able to do?

Contact us today to learn how Crossix DDN Technology can drive your business forward


The Crossix Platform can help you to:

  • The Crossix platform can help you understand and serve media to target 


    Understand target audiences and serve media to them

  • The Crossix platform can help you determine Rx and OTC sales lift

    Determine Rx and OTC sales lift using control groups

  • The Crossix platform can help you optimize media campaign performance 

and maximize ROI

    Optimize media campaign performance and maximize ROI

The industry's most unique and comprehensive network of connected health & non-health data

Because our data network is proprietary and does not rely on third parties for matching, we are able to deliver analytics to our clients with unparalleled accuracy and much faster than our competitors. Our ability to make connections across data sets and create truly longitudinal patient records is unmatched in the industry.

  • Crossix Rx Strategies


    Information about patients, prescribers and more.

    • Patient information (Age, Gender, Geo)
    • Rx Information (Date filled, Product, Quantity, Number of refills)
    • Prescriber information (HCP/Specialty, Office visit, Date written)
    • Cost information (Payment type, Payer info)
    • Pharmacy information (Specialty payer/Payer type)
    • eRx information (ePrescription, Patient or Physician request brand, Abandonment)
  • Clinical/EHR


    Treatment history, patient health information and more.

    • Medical history (Treatment history, Doctor visits)
    • Patient health information (BMI, Weight, Blood Pressure, Cholesterol level, Diagnosis)
    • Physician notes including patient and physician mentions of brand, patient symptoms, and diagnosis
    • Lab and test results
    • Real World Data (RWD)
  • Medical Claims

    Medical Claims

    Diagnoses and specialty drugs.

    • Diagnosis
    • Health care practitioner (HCP) administered drugs (injections, vaccinations, intravenous drugs)
    • Procedures
  • Hospital/Inpatient


    Treatments and procedures provided in the hospital.

    • Drugs, diagnoses, tests, labs, and procedures conducted in hospital/inpatient setting
    • Rehospitalization, including diagnosis and cause
    • Longitudinal linkage of outpatient and inpatient treatment
  • Specialty/Mail Order

    Specialty/Mail Order

    Medication for complex diseases.

    • Specialty drugs distributed through specialty pharmacy channels
    • Pharmacy information (Specialty payer/Payer type)
    • eRx information (ePrescription, Patient or Physician request brand, Abandonment)
  • OTC


    Over-the-counter purchase data.

    • Item information (Date, Product UPC, Quantity, Price, Discounts)
    • Store type
    • Shopping basket (Size, Trips)
  • CPG


    Purchase data for consumer packaged goods.

    • Item information (Data, Product UPC, Quantity, Price, Discounts)
    • Store type
    • Shopping basket (Size, Trips)
  • Consumer


    From demographics to interests to buying habits.

    • Demographics (Age, Race, Language, Profession, Marital status, Gender, Geo, Household size, Number of children, Religious affiliation, Education)
    • Financials (Credit card use, Investments, Stocks and bonds, Income, Home market value, House type)
    • Interests (Health interests, Travel, Pets, Social network activity, Collectibles, Hobbies)
    • Activities (Yoga, Photography, Free smartphone games)
    • Media (Propensity to buy over certain channels – Internet, Mail, Phone, TV, etc)
    • Buying & Shopping Activity (Gifts, Holiday items, Linens, Beauty, Health, Garden, Propensity to buy brand name medicine)
  • Media


    Data from publishers, networks, vendors and more.

    • TV (Set top box data)
    • Digital (Cross internet, Publishers)
    • Print (Subscriptions)
    • POC (HCP offices)
    • CRM (Client’s database vendors)
    • Email (Client & Third parties)
    • Mail (Client & Third parties)
    • Savings Offers (card processors)
    • Events (client & third parties)
    • EHR/HCP messaging (EHR companies)
    • Sales Calls (Client)


We built our independent data network with HIPAA and consumer marketing challenges in mind. We utilize a patented methodology to report aggregated metrics on large groups of individuals, to comply with privacy laws and regulations, and to stringently protect information provided by our clients. Our fully automated process ensures that no one at Crossix ever accesses any protected health information under HIPAA. Only de-identified results leave the data suppliers and arrive at Crossix for analytics purposes.

Want to know more about our privacy-safe approach?
Read our commitment to privacy.


We are committed to developing deep, enduring, enterprise-wide relationships built upon mutual trust and confidence. Our team is comprised of data & analytics experts who understand and can address your unique needs. We are dedicated to partnering with our clients to help solve their toughest business problems.