Crossix Solutions Joins Digital Health Coalition
The nonprofit serves as the collective public voice concerning the digital marketing of healthcare products and services
NEW YORK, NY – February 3, 2016 – Crossix Solutions has announced that it has joined the Digital Health Coalition (DHC), a nonprofit created to serve as the collective public voice for the discussion of the current and future issues relevant to digital healthcare marketing.
The DHC drives innovation in the industry through four focus areas:
- Education – curated content on the cutting edge of what’s happening in the industry
- Events – live touch points to connect and network with thought leaders
- Research – unique research projects organized to answer industry questions and/or spotlight opportunities for innovation
- Advocacy – a working relationship with the FDA, providing updates
Crossix has developed groundbreaking solutions in digital measurement and programmatic audience targeting, the latter of which PM360 Magazine recently named one of 2015’s breakthrough innovations. As a corporate sponsor of the DHC, Crossix will partner with the healthcare and media industries’ leading companies to guide the evolution of digital health marketing and drive improved patient outcomes.
“Becoming a member of the DHC was a natural fit for Crossix. We have years of experience helping brands and agencies optimize their digital marketing through groundbreaking audience reach and campaign measurement solutions. We're excited to support the DHC's mission by sharing our thought leadership and collaborating with our fellow members. ”
- Dan Stein, SVP, Product Strategy at Crossix
To learn more about the Digital Health Coalition, visit digitalhealthcoalition.org.
About Crossix Solutions
Crossix partners with leading healthcare and media companies to plan, measure and optimize their marketing and communication initiatives. With deep consumer and healthcare professional (HCP) expertise, Crossix delivers hard-to-come-by audience and campaign insights to inform strategic business decisions and drive improved patient outcomes. Data-driven and data-proven, the patented Crossix methodology and differentiated technology enable critical connections across its proprietary data network of Rx, OTC, medical, clinical, media and consumer data to ensure more actionable cross-channel measurement with best-in-class privacy safeguards far exceeding HIPAA requirements. The unique Crossix technology aggregates insights from across the data network to pinpoint marketing initiatives that activate the right audiences and generate incremental impact. Founded in 2004, Crossix is headquartered in New York City.