Crossix Solutions to Join Thought Leaders from Celgene, J&J and McKinsey for Data-Focused Webinar
The MM&M-hosted discussion on March 1st will explore new opportunities driven by connecting clinical and other health data sets
NEW YORK, NY – February 14, 2017 – Medical Marketing & Media (MM&M) will host a webinar on Wednesday, March 1, during which healthcare industry thought leaders will discuss their perspectives on the many new opportunities being driven by the ability to connect a multitude of health and non-health data sets in unique, innovative, and HIPAA-compliant ways. Titled “Think You’re Using the Right Health Data? Think Again,” the one-hour discussion features Jeremy Mittler, VP, Industry Solutions at Crossix, Brian Cain, Executive Director, Commercial Insights & Analytics and Salesforce Operations at Celgene, Glenn Roginski, Director of Media & Connections at Johnson & Johnson, and Ziv Yaar, Partner at McKinsey & Company.
After the presentation, attendees will understand how to:
- Leverage health data sets spanning Rx, OTC, hospital records, EHR & EMR, doctor's notes, lab results, and other clinical data to gain a broader and deeper understanding of the patient continuum
- Connect these data sets to inform and improve audience profiling & segmentation, media planning & targeting, research, campaign measurement, and business optimization
- Reimagine and expand the definition of success by using new metrics to drive new insights
The presentation will begin promptly at 1:00 p.m. ET on March 1. For those unable to attend in person, the webinar will be available for replay after the event, by request.
To register for the upcoming webinar, click here.
About Crossix Solutions
Crossix partners with leading healthcare and media companies to plan, measure and optimize their marketing and communication initiatives. With deep consumer and healthcare professional expertise, Crossix delivers hard-to-come-by audience and campaign insights to inform strategic business decisions and drive improved patient outcomes. Data-driven and data-proven, the patented Crossix methodology and differentiated technology enable critical connections across its proprietary data network of Rx, OTC, medical, clinical, media and consumer data to ensure more actionable cross-channel measurement with best-in-class privacy safeguards far exceeding HIPAA requirements. The unique Crossix technology aggregates insights from across the data network to pinpoint marketing initiatives that activate the right audiences and generate incremental impact. Founded in 2004, Crossix is headquartered in New York City. Follow Crossix on Twitter at @Crossix.