Press Releases

Crossix Solutions and Acxiom Partnership Unlocks Data-Driven Opportunities Across the Health and Well-Being Marketplace

Partnership is founded upon mutual dedication to enhancing business performance and improving consumer engagement, experiences and health and well-being outcomes through data-driven analytics

NEW YORK, NY – July 28, 2015 – Crossix Solutions, the leader in consumer-centric healthcare analytics, has partnered with Acxiom (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company to empower companies operating in the health and well-being marketplace with cutting-edge Rx and OTC-based analytics, audience reach and program measurement, with greater accuracy and granularity than ever before.  The partnership delivers a line of breakthrough solutions that combine powerful analytics with the ability to reach relevant audiences interested in their health and well-being products and services.  

Combining Acxiom’s comprehensive and versatile consumer data sets with Crossix’s HIPAA-compliant technology has proven to be a natural fit.  

“Data has a transformative power. It helps companies do good business, but, better still, it can be used to enrich people's lives, and that is precious. Our partnership with Crossix brings data-driven approaches and innovative thinking to healthcare, providing incredible value for health and well-being organizations and, most importantly, for consumers.”
- Scott Howe, Acxiom CEO

“This is a first-of-its-kind collaboration for the health and well-being industry, founded upon a shared commitment to consumer value, appropriate uses of data and innovation,” said Asaf Evenhaim, CEO and Co-founder of Crossix. “Now more than ever, it’s imperative that organizations operating in the healthcare marketplace focus on better consumer engagement, experiences and outcomes while identifying efficiencies, and this partnership equips them with the versatile and powerful approaches they need.”

Crossix and Acxiom have already developed 150 different predictive models and processed over 35 billion unique data calculations, all designed to advance consumer engagement and experiences, physician communications and research initiatives.   For instance, by connecting consumer data to predictive health data, Crossix and Acxiom have uncovered interesting insights about trends in treatment behavior – including patient adherence to prescribed medication – across condition categories. Beyond adherence specifically, the partner solutions help companies engage consumers where they are with the relevant messaging, support, and behavioral modification content they need. 

To learn more about our partner solutions, contact us at crossixinfo@crossix.com

About Crossix Solutions

Crossix partners with leading healthcare and media companies to plan, measure and optimize their marketing and communication initiatives. With deep consumer and healthcare professional (HCP) expertise, Crossix delivers hard-to-come-by audience and campaign insights to inform strategic business decisions and drive improved patient outcomes. Data-driven and data-proven, the patented Crossix methodology and differentiated technology enable critical connections across its proprietary data network of Rx, OTC, medical, clinical, media and consumer data to ensure more actionable cross-channel measurement with best-in-class privacy safeguards far exceeding HIPAA requirements. The unique Crossix technology aggregates insights from across the data network to pinpoint marketing initiatives that activate the right audiences and generate incremental impact. Founded in 2004, Crossix is headquartered in New York City. 

About Acxiom

Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of Acxiom Corporation.