Crossix Addressable TV™
Crossix Addressable TV uses consumer and health treatment data to inform TV targeting.
Crossix works with leading TV partners to execute addressable TV campaigns to reach highly-qualified health consumers.
benefits for marketers:
- Identify the viewers you need to reach most
- Reach that target audience at a household or zone level
- Improve learnings for future targeted and national buys
This data-driven, privacy-safe approach allows marketers to reach the most relevant and receptive audiences across all major cable TV and satellite providers.
Crossix Addressable TV allows brands to more precisely reach niche health audiences at scale. Plus, brands can leverage the same audience segments across their programmatic
digital buys for a unified approach to audience targeting.