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Crossix DIFA™

DIFA matches media exposure to actual treatment, diagnosis, and clinical behavior to give brands an always-on view of campaign performance.

 

 

"These are exactly the types of metrics that will help me to optimize my campaigns. And it's even better that I will be able to access them online more quickly. The expanded insight this data brings will translate to increased client value." 

Tina Breithaupt, VP Media Services, Intouch Solutions

 

Benefits for Marketers:

  • Rapidly answer business-critical questions

    • How do profiles of the people campaigns are reaching differ by each publisher and publisher group?
    • Are consumers visiting HCPs, getting appropriate tests and converting to brand after seeing the ad?
    • What is the total conversion impact of the campaign?
  • Connect digital campaign spending to business impact and ROI

  • Get answers faster: Optimize campaigns earlier and more effectively, both across and within publishers, thanks to weekly data updates powered by machine learning in a cloud-based platform

With the integration of Crossix Advanced Insights™, DIFA now uses machine learning to become smarter and more predictive about campaign performance, ensuring that advertisers can optimize their digital media earlier and more effectively than ever before.